The first ad released by ECG brought little or no response, due to the unclear and unprofessional design the company had settled for previously. While the ad is fairly standard in design, attention to detail made a huge difference in the kind of impression it created in the market.

The Emirates Consulting Group hired emagine consulting for help in setting up the company, acquiring Venture Capital Funding, and building the operational details. In addition to this, emagine provided ECG with Marketing Consultancy, and hired iMedia to design the first corporate brochure for the company. The logo had been designed previously by another firm.

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